How to track the performance of outdoor advertising? Unfortunately, it is impossible to accurately calculate the effectiveness of outdoor advertising. Yes, there are agencies that will tell you about “scientific” methods for measuring the effectiveness of each advertising structure. We will answer honestly: in most cases, none of the methods for assessing the quality of outdoor advertising works. How to calculate, for example, the effectiveness of a wide-format banner near the road? It is possible to carry out photo monitoring of outdoor advertising, but even this calculation method will only provide approximate data. But you will never be able to evaluate the same degree of individual impact of an advertising banner on a person. Therefore, the purchase should be ordered only from an agency that thoroughly knows the CITY of advertising placement. A person who knows the city and its main transport arteries will do more for your advertising than hundreds of scientific methods for calculating the effectiveness of outdoor advertising. |